There is an old saying across many places in the world and especially in America that "bigger is better", but the reality is that this is just often not true! Sapporo Mini Beer is a perfect example of this, where one of Japan's most delicious and refreshing lagers is condensed into a tiny little can perfect to give you instant ice cold refreshment at lunch or whilst on the go somewhere (or perhaps if you want to tell your friends that you drank 10 cans of beer without getting drunk...).
For a quick history lesson, Sapporo Breweries was established in 1876 and has been producing Sapporo Lager since that time, though both the brewery and the beer have been through considerable changes since that time. The current Sapporo Black Label Beer was launched in 1977 and is also known as Sapporo Bottled Draft Beer, because it is bottled in it's freshly brewed state. A replica of their original style of beer is produced under the Kaitakushi label and is sadly only available at the Kaitakushi Sapporo brewery.
In general the Japanese make excellent quality lagers and Sapporo, which is one of my personal favourites is no exception! And in addition to great beer, they are also famous for producing some great adverts such as this one featuring mega-famous Japanese actor Toshiro Morifune (三船 敏郎) which literally says "Guys! Just shut up and drink Sapporo Beer!"
As well as this incredibly popular television advert from two years ago, which is a sort of epic short film in itself showing the history and developing culture of Japan from through the brewing of a giant glass of Sapporo beer that starts in 1876 when the brewery was established and finishes in the present day.
For a quick history lesson, Sapporo Breweries was established in 1876 and has been producing Sapporo Lager since that time, though both the brewery and the beer have been through considerable changes since that time. The current Sapporo Black Label Beer was launched in 1977 and is also known as Sapporo Bottled Draft Beer, because it is bottled in it's freshly brewed state. A replica of their original style of beer is produced under the Kaitakushi label and is sadly only available at the Kaitakushi Sapporo brewery.
In general the Japanese make excellent quality lagers and Sapporo, which is one of my personal favourites is no exception! And in addition to great beer, they are also famous for producing some great adverts such as this one featuring mega-famous Japanese actor Toshiro Morifune (三船 敏郎) which literally says "Guys! Just shut up and drink Sapporo Beer!"
As well as this incredibly popular television advert from two years ago, which is a sort of epic short film in itself showing the history and developing culture of Japan from through the brewing of a giant glass of Sapporo beer that starts in 1876 when the brewery was established and finishes in the present day.
Well after all that excitement and history of Sapporo Beer I know that the question which must be on everyone's minds is "but how did Spencer Douglass and Arne Venema react to this mini gem of a beer?". Well to find the answer to that, you'll have to watch our Crazy from Kong review below and make sure to take note of our awesome matching Aphex Twin shirts!
And you can check out my blog here: Spencer Douglass Blog
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