For those of you who don't know Masala means a mix of spices (eg: Garam Masala in India) and you can see the exact mix of spices used for these crisps displayed on the packet: Chilies, Turmeric, Cloves and Ginger. Once we broke open the packet and tasted them, we found out that the crisps were really delicious, full of flavour and with a really prominent spice profile. Many times I've bought crisps in the past with exotic descriptions, but when I tried them I found that they were relatively bland and certainly didn't represent the tastes they claimed, but that was definitely not the case here. These crisps definitely tasted like spicy Masala treats and I could see why they are apparently very popular in India. What a pity they don't seem to sell them anywhere else.
The chips themselves were ridge cut, meaning that they are crunchier than regular chips. I would suggest that a really good way to eat them would be with a cool yoghurt based sauce like the traditional raita (often made with yoghurt, cucumber and mint) below:
It seems that there are a whole bunch of other specialty Lay's crisps and that there are different sets of special chip series created for each different Asian country! We're definitely going to be reviewing some of the special flavours created for China and hopefully will have the chance to review some more of the delicious Indian ones too.
Check out our video review below and if anyone has any idea what the tagline on the crisp packet "be a little dilogical" means then please let us know!
And you can check out my blog here: Spencer Douglass Blog