Surprisingly this product is made by the long-standing and very famous Japanese confectionary and chocolate company Meiji Seika (usually known as Meiji for short). 90% of their products usually range from good to excellent and very few are even below average, but this one is really on a different tangent. At the risk of getting sued I'm going to imply that perhaps the creative team were on drugs when they invented this one.
The cheese they use in the chocolate comes from Hokkaido, the second largest Island in Japan and one of the cleanest and most beautiful places on the planet. Since Meiji own dairies (Meiji Dairies) I assume that this cheese is produced fresh by them on Hokkaido, before they make the stupid move of blending it into their usually delicious chocolate.
And if you think this is the end of the story, think again, coz they have another unwise cheese chocolate product, the Meiji Hokkaido Premium White Cheese Chocolate made with what appears to be a Chaumes / Port Salut / Brebis type of cheese. I have unfortunately or fortunately not been able to acquire this product yet, but you can check it out here:
Check out all our reviews of bizarre Asian snacks, foods and drinks here: Crazy from Kong!