But in fact the real reason why Pepsi suddenly decided to release this unexpected drink flavoured with one of the most recognisable plants that is native to Africa is because the world cup was being held there on that year and in fact that the soda was released just 17 days before the world cup started on March 25th 2010. For further proof here's the evidence right here:
So what did it taste like? Well to be honest, kind of boring... My buddy described it as "a mixture of flat coke and flat sprite" and that pretty much sums it up. The most disappointing thing for me is that I thought it would have some kind of extreme, exciting or at least strikingly unusual flavour that would immediately communicate the wild flavours of the African savannah to tamed and commercialised city-folk like me. Unfortunately almost the opposite was true. Apart from a slight herbal flavour it basically communicated a flat, mildly flavoured beverage which was clearly intended mainly as a marketing tool. Certainly nothing on the fearless flavour pioneers at Kit Kat Japan and not even up to the level of other limited edition Pepsico products like 7-up Clear Dry or Mountain Dew Grape.
To see our full thoughts on the product and reactions to our first taste, check out our review below:
Here are a few of the other crazy flavours that have been released by Pepsi in the last few years:
And you can check out my blog here: Spencer Douglass Blog